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Position Reports To: Chief Executive Officer

Basic Function of the Position: 

Responsible for planning, development, and implementation of Pacific Telecommunication Council’s (PTC) marketing strategies, marketing communications, and public relations activities, both external and internal. Help ensure PTC’s mission and vision are practiced throughout the organization.

Critical Duties and Responsibilities:

• Responsible for creating, implementing, and measuring the success of a comprehensive marketing, communications, and public relations program that will enhance PTC’s image, brand, and position in the industry.
• Organizing marketing and communications throughout the year to ensure the Annual Conference and other events are positioned for success with set objectives and reaching target audiences with measurable metrics.
• Overseeing social media marketing strategy and content marketing.
• Oversee the PTC mobile app with goals to increase usage, engagement, and experience to complement the Annual Conference and other PTC events.
• Responsible for editorial direction, design, production, and distribution of all of PTC’s communications.
• Coordinate media interest in PTC and ensure regular contact with target media.
• Coordinate the appearance of all of PTC’s brand in print and electronic materials such as letterhead, use of logo, brochures, etc.
• Develop, coordinate, and oversee programs and resource materials to assist PTC’s committees in the marketing, communications, and positioning of their activities.
• Support internal clients, such as the Membership Manager and Sponsorship/Advertising Manager, to ensure their individual successes and achievement of goals. Developing branding strategies for sponsorships and advertising to support revenue goals.
• Assist in planning member events that help promote PTC’s mission and vision.
• Writing executive communications, such as speeches and quotes, for CEO and for industry publications.
• Manage PTC’s databases including accuracy and compliance with opt-in and data privacy.

Staff:

• Marketing Manager
• Web Content Publisher and Graphic Designer

Education/Training/Experience:

• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or related field preferred.
• 7-10+ years’ experience in marketing, communications, or public relations with demonstrated success.
• Experience developing and managing budgets.
• Experience training, developing, supervising, and appraising personnel.
• Demonstrated successful experience writing press releases, making presentations, and negotiating with media.
• Experience overseeing the design and production of print materials and publications.

Skills/Capabilities/Technical:

• Must be able to work independently, as well as part of a team in a positive, flexible, and collaborative manner.
• Possess a positive, can-do attitude.
• Superior oral and written communication skills required.
• Organization and problem-solving skills.
• Proofreading skills.
• Extreme attention to accuracy and detail.
• Work effectively with a diversity of individuals at all organizational levels.
• Work simultaneously on multiple tasks and projects and able to set priorities and meet deadlines.
• Maintain confidentiality and handle information with sensitivity.
• Proficient with MS Office and e-mail.

Additional Information:

• This position requires overtime and travel up to 25%.
• Ability to travel to Honolulu, Hawaii for the Annual Conference and a minimum of once per quarter to PTC’s office.

About Pacific Telecommunications Council (PTC)

PTC is a global non-profit membership organization that promotes the advancement of information and communications technologies (ICT) in the Pacific Rim, the most dynamic geography of the world, spanning over 40 nations. We are dedicated to educating professionals in and about the region. We spark and guide conversations and collaborations that set the stage for the deployment and growth of ICT throughout the region and beyond. We engage the broadest community of professionals, organizations, technologists, researchers, and influencers who together ensure progress in our industry while improving the quality of life in the Pacific Rim communities.

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