The Digital Content Coordinator will be tasked with managing and maintaining the digital content for events, certification, membership recruitment/retention and other revenue-generating resources, creating engaging and informative content, and developing and implementing digital marketing strategies. Persuasive communication and people skills, knowledge of promotional writing, SEO, and computer skills are essential to the success of this role. The Digital Content Coordinator will work closely with the Digital Marketing Manager to maintain the website and various digital marketing campaigns.

Application Process

• Send Resume and Cover letter to Cody Brazil – cbrazil@trsa.org
• Please include 2 writing samples or if you have a portfolio feel free to send them as well.

Working Conditions:

This is a hybrid position, and the Digital Marketing & Communications Coordinator will be required to work a minimum of three days on-site in Alexandria, Virginia with the option to work remotely for the other two.

POSITION TITLE: Digital Content Coordinator

Primary Responsibilities:

Marketing and Content Creation

• Write compelling and informative content for promotional campaigns including the TRSA websites and other communications channels such as social media, print, email and digital resources to engage and educate customers and prospects.
• Support marketing campaigns for in-person and virtual events by coordinating with speakers on session titles and copy for session descriptions, and plant tour information such as bios, images and other relevant information to promote these events.
• Incorporate search engine optimization (SEO) best practices into content creation to improve SEO results and visibility that drives relevant traffic to the TRSA websites.

Communication and Relationship Management

• Possess strong communication skills to effectively engage with fellow staff members, subject matter experts, and members as well as contacting speakers to collect information for successful content creation.
• Maintain relationships with previous subject matter experts and speakers to ensure future collaboration and develop a database of future potential speakers.
• Follow-up with established speakers and subject matter experts to ensure deliverables are being submitted.
• Work seamlessly with marketing and events team and directors to align marketing strategies with digital promotion opportunities and content creation.
• Collaborate with subject matter experts and others to identify industry needs and curate content to address those needs effectively.

Website Content Maintenance

• Maintain the content of TRSA’s websites, ensuring it is up to date, accurate, and engaging.
• Collaborate with marketing team to align website content with overall marketing strategies and campaigns.
• Curate true and accurate content to provide a “one-stop-shop” for access to information impacting the linen, uniform and facility services industry.
• Promote TRSA events, certification, membership and other revenue-generating opportunities by providing informative content and marketing copy to enhance interest, improve engagement and drive attendance and other actions.

SUPERVISION: This position will be supervised by the Digital Marketing Manager and report to the Senior Director of Marketing Communications and work together to implement TRSA’s digital marketing strategy effectively.

Benefits:

• Comprehensive health insurance
• HSA with monthly contributions
• Competitive salary range $45 - $55K and 401(k) with company match