The Home Care Association of America (HCAOA) is seeking a Digital Communications Manager to construct and oversee HCAOA’s online member community, create dynamic content, and increase member engagement.

Major Duties and Responsibilities:

• Construct, manage, and moderate digital communities for HCAOA membership based on geography and interest area within the framework of CommUnity by Personify
• Create engaging content for digital community and social media platforms, including blogs, newsletter articles, social media posts, newsletters, and videos.
• Actively participate and engage with members in online discussions and respond to comments and requests
• Relay community feedback to relevant internal stakeholders
• Collaborate with HCAOA team to incorporate membership, marketing, education, and advocacy messaging in digital community
• Create actionable plans to grow engagement among members and report on progress
• Monitor and analyze digital community metrics to assess member engagement
• Stay up to date with current technologies and trends in online communities, social media, digital advertising, design tools, and applications.

Required Skills and Qualifications:

• Expertise using social media platforms (such as Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.) and social media management software (such as Sprout Social, HubSpot, or Hootsuite, etc.).
• Creative experience with video-editing software and visual design software (such as Canva, etc.)
• Working knowledge of basic web content management systems (Memberclicks, WordPress, or equivalent CMS) preferred
• Flexible and highly adaptable to take on new or changing priorities

Education and Experience:

• Bachelor’s degree in marketing, communications, or a related field
• 3+ years’ experience in content creation and/or online community management
• Strong understanding of digital communities and social media
• Exceptional written and verbal communication skills
• Capability to work autonomously and collaboratively within a team
• Effective project management skills, skilled at handling multiple initiatives simultaneously
• Genuine passion for social media and online communities

Benefits

This position offers a competitive salary with exceptional benefits that include a 401(k)-retirement plan, paid time off, medical, dental and vision insurance plans, life and short- and long-term disability insurance.

Location

This position is fully remote.

To Apply:

Send a cover letter, resume, and salary requirements to jennifer@hcaoa.org by 5 p.m. ET on Monday, September 30, 2024.

About Home Care Association of America

As the industry’s leading trade organization representing home care agencies and their suppliers across the country, The Home Care Association of America (HCAOA) strives to provide member agencies with practical resources to enhance operations and margin and improve training and quality within our industry. Our association advocates to help ensure caregivers have safe and secure environments in which to work and the industry continues to innovate care in our communities. Finally, our association brings together innovators and suppliers to help sustain families as they age, helping build independence and choice.

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