Raleigh, NC
Washington, D.C.
New England
Arlington, Virginia
Hybrid (Rockville, MD)
Posted: 13-Sep-24
Location: D.C.
Type: Full Time
Salary: $80,000-$120,000
Categories:
Preferred Education:
About Us:
The Health & Fitness Association (HFA), is the leading trade association dedicated to enhancing mental and physical health through creating adequate access to physical activity. From health and fitness clubs, gyms, studios, sports and aquatic facilities, and industry partners—HFA works to promote and protect the Health & Fitness Industry to ensure there are diverse options to keep individuals moving.
Position Overview:
The position offers a prime opportunity for someone looking to lead membership growth strategy in a growing trade association.
The Senior Director of Membership Recruitment is a key leadership role responsible for identifying and recruiting key industry players to join our trade association. This individual will communicate the value of membership, develop strategic recruitment initiatives, and ultimately convert industry players to increase our membership base.
Key Responsibilities:
- Identify Key Industry Players: Research and identify potential members, including health clubs, fitness centers, gyms, studios, wellness and recovery facilities and others, who would benefit from association membership.
- Communicate Membership Value: Develop and deliver compelling presentations and communications that clearly articulate the benefits and value of association membership.
- Membership Conversion: Implement effective sales strategies to convert prospects into members, meeting or exceeding membership recruitment targets.
- Relationship Building: Build and maintain strong relationships with industry stakeholders to foster long-term engagement and support.
- Strategic Initiatives: Develop and execute membership recruitment plans and campaigns to drive growth and increase membership retention.
- Market Analysis: Stay informed about industry trends and market conditions to identify new opportunities for membership growth.
- Collaboration: Work closely as a part of the membership team working closley with the advocacy, communications and marketing, and events teams to ensure a seamless and integrated approach to recruitment and member engagement.
- Reporting: Track and report on membership recruitment activities and results, providing regular updates to senior management.
Qualifications:
- Proven experience in membership recruitment, sales, or business development, preferably within a trade association
- Exceptional communication and presentation skills, with the ability to articulate the value of membership effectively.
- Strong relationship-building skills and the ability to engage and influence key industry stakeholders.
- Self-starter with a proactive approach to identifying and pursuing opportunities.
- Demonstrated ability to develop and execute strategic recruitment plans and achieve sales targets.
- Excellent organizational and project management skills.
- Ability to analyze market trends and leverage insights to drive membership growth.
- Bachelor's degree in Business, Marketing, or a related field; advanced degree preferred.
Why Join Us:
- Opportunity to make a significant impact on the health and fitness industry.
- Collaborative and dynamic work environment.
- Competitive salary and benefits package.
- Professional development opportunities.
How to Apply:
Interested candidates are invited to submit their resume and cover letter outlining their qualifications and experience to HR@healthandfitness.org. Please include "Senior Director, Membership Recruitment" in the subject line.
The Health & Fitness Association is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Learn more: www.healthandfitness.org.