The American Lighting Association (ALA) is a trade association representing the decorative lighting, ceiling fan and controls industries. ALA serves the largest network of residential lighting manufacturers, retail showrooms, manufacturers’ representatives, designers, and industry affiliates located throughout the United States, Canada, the Caribbean, and Mexico. Our mission is to advance quality lighting. Key Focus Areas Membership Engagement & Growth: Ensure that ALA is maximizing value to all members thereby increasing membership participation and satisfaction Create initiatives to improve membership retention and engagement Explore expansion of membership into new categories Improve and expand me