This is an exciting and pivotal moment to join the Chorus America team. The association landscape is changing rapidly. Yet the core values that have always made associations and choral communities essential—connection, trust, artistry, and shared purpose—remain just as vital today. 

As Director of Membership, you will help us navigate that balance: honoring what works about traditional membership models while leading the evolution toward what members need next. You will collaborate across teams to deepen and communicate our member value proposition, develop strategies for both retention and new member growth, and use data and insights to guide decision-making. This role is responsible for membership revenue performance and working toward monthly, quarterly, and annual goals across all membership categories. 

With this new full-time position, we are aligning our staffing structure with our values—placing membership at the center of our strategy and dedicating focused leadership to best serve the choral community we support. Reporting to the Vice President of Communications and Membership, the Director of Membership will work closely with two additional full-time staff members who support membership as part of their broader portfolios. 

This role is ideal for someone who understands both the art and science of membership—someone who believes that human connection, when supported by the right tools and systems, is still the most powerful driver of belonging, learning, and impact. 

RESPONSIBILITIES  

Strategy & Recruitment/Retention 

• Design and implement membership recruitment, retention, and recapture campaigns that drive measurable growth across all membership categories 

• Lead data strategy for the Membership team by setting key performance indicators with the VP of Communications and Membership and establishing database tracking systems and reporting frameworks that inform strategic decision-making 

• Monitor engagement metrics and member lifecycle data to identify opportunities for intervention and improvement 

• Recommend, develop, and implement improvements to the member value proposition to ensure Chorus America membership remains relevant and valuable to a diverse and growing audience 

Member Engagement & Communications 

• Design and implement membership communications strategies that increase members' connection to Chorus America and their awareness and use of our resources and services 

• Lead production and distribution of all membership marketing materials, serving as the primary writer and voice of Chorus America's membership marketing collateral and website presence 

• Collaborate with Communications and Development teams to integrate member communications into organizational communication plans 

• Collaborate on growth and engagement strategies for Chorus America's Online Community, developing initiatives that foster meaningful peer-to-peer connections and active participation 

• Collaborate with colleagues in membership, programs, and communications to guide the strategy and management of Chorus America’s Resource Center, including partnering on the curation and creation of new resources as needed 

Revenue Management 

• Establish data-driven annual revenue goals for all membership categories in partnership with the VP of Communications and Membership, and oversee regular monitoring and reporting on progress toward these goals 

• Develop the membership budget in partnership with the VP of Communications and Membership, and manage budgeting functions including forecasting, monitoring performance, and contributing to organization-wide financial planning 

Leadership & Collaboration 

• Serve as liaison to the Membership Committee of the Chorus America board 

• Co-supervise the Membership and Grants Manager in partnership with the Director of Grants 

• Work closely and collaboratively with cross-functional teams to manage all aspects of member retention, recruitment, and engagement 

WORK LOCATION  

Chorus America is a fully remote organization, with staff working from locations across the United States. We’re intentional about staying connected through strong communication, collaboration, and a staff-led Community & Culture Task Force that helps keep our virtual workplace vibrant and inclusive. 

While two team members maintain a small coworking presence in Washington, DC for administrative purposes, this position can be based anywhere in the continental U.S. Occasional travel is expected for onboarding, board and team retreats, the annual conference, and membership-related meetings or events. 

QUALIFICATIONS  

• Excellent interpersonal, collaborative, and customer service skills with the ability to interact professionally and persuasively on the phone, by email, and in person with members, staff, and the general public 

• A marketing mindset, including strong writing, sales, and market segmentation skills as well as technical knowledge and skills 

• Ability to develop and implement engagement strategies that reach diverse audiences, broaden participation, and build connection and community 

• Ability to analyze and work with data to inform strategy, set and monitor budget goals, and evaluate the success of initiatives 

• Committed team player with outstanding cross-departmental collaboration skills 

• Willingness to travel and be available for occasional weekend work, including but not limited to: onboarding, staff retreats, professional development opportunities, and one week each year in May/June as staff for annual Chorus America Conference 

EDUCATION AND EXPERIENCE 

• Bachelor's degree or relevant experience 

• Minimum of 7 years’ professional experience in roles focused on audience, customer, or member engagement and marketing, including experience budgeting and setting and tracking data-driven goals for growth and retention 

• Strong knowledge of databases, online member communities and discussion groups, as well as Microsoft software (Outlook, Word, Excel, and PowerPoint) 
  
• Supervisory experience preferred 
  
  
• Knowledge and appreciation of music or the arts preferred 

APPLICATION DEADLINE: 

To apply for this position, please complete our online application form and upload your materials at: 
https://wkf.ms/49IP7gw.  

The first review of applicants will take place by December 20; applications will be accepted until the position is filled.

As part of your application, please include: 

• Your resume 

• A cover letter responding to the following prompts: 

• Why you believe you’re a strong fit for this position 

• How you’ve used data to inform strategies that build connection and community
   
• What appeals to you about working at Chorus America 

HIRING PROCESS DISCLAIMER: 

All stages of our application, screening, interview, and selection process are conducted by humans. No artificial intelligence (AI) or automated scoring tools are used to evaluate or rank applicants. Resumes, cover letters, interviews, and reference checks are reviewed by our hiring team using our established evaluation rubric. 

Chorus America is a registered 501(c)3 not for profit organization and an equal opportunity employer. Access, diversity, equity, and inclusion is a critical component of our mission, vision, and values. Chorus America does not discriminate on the basis of race, religion, national origin, color, age, sex, disability, veteran status, sexual orientation, gender identity, marital status, personal appearance, family responsibilities, matriculation, political affiliation or any other legally protected characteristic.