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Hanover, MD

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American Council of Life Insurers

Washington, DC

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Digital Strategist
Description Digital Strategist is responsible for leading the development and maintenance of ASHA’s overall digital content strategy across multiple digital platforms including asha.org, microsites and social channels (Facebook, Instagram, LinkedIn, etc.). Incumbent develops content that is tailored to different digital and social media platforms. Develops multi-channel content that is engaging, implement, and assess effectiveness. Incumbent works within a team to strategize approaches, write, and develop compelling digital content and plans, implement, and access effectiveness making changes as needed.  Responsibilities Develop new digital content and recommend changes to existing digital content structure and platform to promote the association’s mission


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