Position Overview 

The Digital Content & Multimedia Specialist supports NCA’s communications, marketing, digital, storytelling, and virtual programming initiatives. This role creates engaging digital and multimedia content across email, social media, web, video, and print channels to strengthen member engagement and promote NCA programs, initiatives, and events.

Key Responsibilities 

Communications & Content Strategy

• Manage COMMNotes, Inside & Out, and NCA News digital content and distribution.
• Support member outreach communications in partnership with the Membership Team.
• Promote NCA programs, initiatives, virtual events, and the Annual Convention across digital channels.
• Create written and visual content for email campaigns, social media, websites, newsletters, press releases, annual reports, and National Communication Association publications, including Spectra.
• Maintain editorial quality, AP style, brand consistency, and NCA’s Style Guide through Grammarly Business administration.
• Monitor media and social media engagement and develop member spotlight and “good news” content.
• Manage the natcom.org events calendar, communications calendar in Asana, and email campaign schedules.

Virtual Events & Program Production

• Coordinate logistics and production for Virtual Learning Opportunities (VLOs) and other virtual events with volunteer leaders and stakeholders.
• Manage Zoom registrations, surveys, email follow-up, and virtual event production.
• Prepare reports on registration, attendance, engagement, and survey outcomes.

Digital Media & Engagement

• Lead NCA’s social media and email content calendars, including content creation, scheduling, engagement tracking, and audience interaction.
• Maintain and update website content in collaboration with the Web & Salesforce Manager using web-writing and accessibility best practices.
• Manage Constant Contact campaigns, including segmentation, formatting, A/B testing, list management, and analytics.
• Produce and edit videos and recorded virtual events for YouTube and other digital platforms using tools such as Adobe Premiere Pro.
• Support the management and enhancement of NCA’s online Career Center and digital advertising.
• Coordinate Annual Convention photography and videography contractors, including shot lists and digital asset planning.

Analytics & Reporting   

• Track and analyze performance metrics across email, social media, website traffic, advertising, and digital programs.
• Develop monthly and annual KPI reports, including engagement, click-through, registration, and conversion metrics.
• Use analytics and A/B testing insights to improve digital engagement, member value, and communication performance.
• Partner with internal stakeholders to align reporting with NCA strategic goals and IDEA priorities.

Project Management & Operations

• Lead department project management workflows and communications calendars in Asana.
• Manage departmental communications channels, including general phone and voicemail lines, shared communications inboxes, website contact form inquiries, media requests, and social media messages and feedback.
• Maintain and improve communications SOPs, workflows, and quality-control processes.
• Stay current on communications, marketing, accessibility, AI, and digital engagement trends through ongoing professional development.
• Support engagement activities, registration operations, and booth management for the NCA Annual Convention.
• Perform additional duties as assigned by the Director of Communications & Membership or Executive Director.

How to Apply

Several professional profiles may be well suited to this position. To apply by email your resume, cover letter, and content/digital portfolio to communications@natcom.org. Applications will be reviewed and interviews will be conducted on a rolling basis. Interested parties are encouraged to apply as soon as possible.

Qualifications 

• Bachelor's degree in Communication, Public Relations, Journalism, Marketing, or a related field with a minimum of 3-4 years of experience with an extensive content and digital portfolio.
• Preferred academic and/or professional development courses and certifications in email / social media marketing, digital content writing, digital accessibility, and AP writing/ copyediting.
• Experience in project management with Asana certification(s) to be obtained.
• Excellent written and verbal communication skills. 
• Solid editing skills and working knowledge of AP Style with attention to detail in written content. 
• Ability to manage multiple deadlines in a fast-paced environment.
• High proficiency in WordPress and using social media platforms for professional purposes with management in Hootsuite (or other systems). 
• Graphic design skills and familiarity with design tools such as Canva and/or Adobe Creative Suite, plus video production editing tools including Adobe Premiere Pro.
• Experience in Zoom webinar and podcast production. 
• Knowledge of the field of Communication and familiarity with academic organizations is desirable. 
• Ability to work effectively independently and collaboratively as part of a team. 
• Proficiency with Microsoft Word, Excel, PowerPoint, SharePoint, Outlook, and other business software applications.
• Experience using tools such as Scribe to develop instructional content is preferred.
• Experience applying AI tools to drive innovation in content creation, digital engagement, and process efficiency.

An understanding of and commitment to inclusivity, diversity, equity, and access (IDEA) principles, aligning with NCA’s strategic initiatives. 

About National Communication Association

NCA represents over 6,000 scholars, teachers, practitioners, and students in the United States and other countries. NCA is a scholarly society founded in 1914 and categorized as a 501(c)(3) not-for-profit organization with an annual operating budget of approximately $4 million. NCA is a collaborative environment with a staff of 13, where teamwork is valued. For more information about NCA, please visit our website at www.natcom.org.

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