Position Overview:

The Vice President of Membership & Marketing will lead and drive the organization's membership, advocacy, and marketing efforts to grow our membership, advance our legislative agenda, elevate our brand, and amplify our mission. This position is responsible for developing and executing comprehensive membership, advocacy, and marketing strategies to enhance the organization’s visibility, reputation, and impact. This executive role will lead a team of membership, government relations, and communications professionals and collaborate with key stakeholders to drive member growth and engagement and to strengthen fundraising efforts.

Key Responsibilities:

• Strategic Leadership:
  • Oversee the creation and execution of integrated marketing and communications campaigns to build brand awareness and drive member & industry engagement.
  • Optimize and leverage marketing and advocacy efforts to increase SDPA’s membership and to expand annual support from industry.

• Membership Development:
  • Oversee SDPA’s membership strategy to attract, engage, and retain members in alignment with the organization’s mission and goals.
  • Oversee member recruitment campaigns, including outreach, onboarding, and promotional activities.
  • Analyze membership trends and report metrics to inform strategic decisions.
  • Lead member engagement initiatives, such as events, recognition programs, or networking opportunities.
  • Collaborate with marketing and events teams to enhance the member experience and demonstrate value.
  • Solicit member feedback and use insights to improve benefits, programs, and satisfaction.
  • Represent the voice of members at board meetings and advocate for their needs and perspectives.

• Advocacy:
  • Establish and maintain strong relationships with media, public officials, legislators, and other key stakeholders.
  • Foster partnerships with other non-profits, coalitions, and advocacy groups to advance shared goals.
  • Lead the design and execution of a federal advocacy engagement campaign, providing information to members to compel them to engage in the government advocacy process by writing letters of support, contacting their legislators, or related activities consistent with SDPA’s federal legislative agenda.
  • Interact with SDPA state affiliates on legislative issues that need national support.

• Marketing and Brand Management:
  • Lead branding efforts to ensure consistency and alignment across all communications channels.
  • Oversee the development of marketing materials, including brochures, newsletters, social media content, and website updates.
  • Analyze market trends and campaign effectiveness to inform future strategies and adjustments.

• Digital and Social Media Strategy:
  • Implement a comprehensive digital marketing strategy, including social media, email marketing, and online advertising.
  • Oversee the organization’s social media presence and ensure content is engaging, relevant, and aligned with overall marketing objectives.

• Team Leadership and Development:
  • Lead, mentor, and manage the membership, advocacy, and marketing team, ensuring professional growth and development.
  • Foster a collaborative and high-performance work environment.

• Industry Partner Program Support:
  • Along with the CEO, build relationships with SDPA’s industry partners.
  • Lead advertising sales with industry partners including onsite conference branding sales, digital ads, and website ad sales.
  • Collaborate with the membership & marketing team to create marketing materials promoting SDPA’s Industry Partnership program and its summer and fall conference sponsorships opportunities.
  • Monitor and assess the value of the industry partnership and SDPA’s corporate sponsorship program to ensure it aligns with SDPA’s mission while providing value to our industry partners.
  • Work with the Vice President, Education & Meetings to ensure industry programs align with SDPA’s CME requirements and expectations.
  • Support the planning and execution of industry events, including promotional strategies and audience engagement.

• Budget and Resource Management:
  • Develop and manage the membership, advocacy, and marketing budget, ensuring efficient use of resources.
  • Track and report on key performance indicators (KPIs) to assess the effectiveness of strategies and campaigns.

Qualifications:

• Education: Bachelor’s degree in business, Marketing, Communications, or a related field; Master’s degree preferred.
• Experience: Minimum of 8-10 years of experience in membership, advocacy, marketing, or communications, with at least 5 years in a leadership role. Experience in the non-profit sector is highly desirable.

Skills:

• Proven track record in developing and executing membership and marketing strategies.
• Strong understanding of legislative and regulatory processes at federal, state, and local levels.
• Experience working in a professional society, trade association, or nonprofit environment preferred.
• Excellent written and verbal communication skills, with the ability to craft compelling messages and content.
• Proficiency in digital marketing, social media platforms, and website management.
• Strong leadership and team management skills, with the ability to motivate and guide a team.
• Ability to work collaboratively with internal and external stakeholders.
• Experience managing budgets and resources effectively.
• Strong organizational and project management skills.

Personal Attributes:

• Passion for the mission and values of the Society of Dermatology Physician Associates.
• Creative thinker with a strategic mindset and problem-solving abilities.
• Highly motivated, organized and detail-oriented, with the ability to manage multiple projects simultaneously.
• Adaptable and able to thrive in a dynamic and fast-paced environment.
• Ability to work virtually from a home office, as required.
• Flexibility and the ability to work across time zones are essential.
• Travel to conferences and other meetings between 5-8 times annually, as required.

About Society of Dermatology Physician Associates, Inc.

Celebrating 30 years of service, the Society of Dermatology Physician Assistants is a 501(c)(6) non-profit professional organization composed of members who provide dermatologic care or have an interest in the medical specialty of dermatology. A mission-focused membership organization, SDPA works to empower, educate, and advance the DermPA™ practice by providing high-quality educational and professional development opportunities, while advocating for a practice environment that advances patient care.

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